Top 10 Health & Medical Information Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Family Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleImage-Based Online Ad Impressions by Industry – October 2008
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleFinancial Crisis Spurs Smoking Increase and Switch to Cheaper Brands
More than three-quarters (77%) of current smokers in the US report that they have increased stress levels because of the economic crisis, and two-thirds of those smokers say this stress has had an...
View ArticleGoogle Nears 72% of US Searches in October
Google had a large majority of search market share in October, accounting for 71.70% of all US online searches conducted in the four weeks ending November 1, 2008, while Yahoo Search, MSN Search and...
View ArticleRestaurants, Green Products Big Losers as Pessimistic Consumers Cut Back
Some 58% of Americans feel that the economy has reached a low point and nearly half (47%) think it will stay this way for a while, prompting spending cutbacks on nearly everything – from charitable...
View ArticleMoms More Stressed, Worried about Kids
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life...
View ArticleTop 10 Politics Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Print Media Websites – October 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleGift Card Spending to Drop as Holiday Shoppers Look for Bargains
Shoppers’ price-conscious mentality is taking a toll on the holiday season’s most-requested present, gift cards, sales of which will fall nearly 6% this season, to $24.9 billion, from $26.3 billion...
View ArticleNewspaper Ad Revenues See Historic 18% Drop
Total print and online newspaper advertising revenues plummeted to $8.92 billion in Q3 2008, an 18% drop of nearly $2 billion from Q3 2007, and a 6.9% drop from Q2 2008, according to figures released...
View ArticleGlobal Ad Spending to Fall 0.2% in 2009
Advertising spending in measured media around the world is forecast to drop 0.2% to $458 billion in 2009, compared with 2008, when spending is expected to rise 2.6%, according to a new study from WPP‘s...
View ArticleTop 10 Network TV Show Websites – Week Ended 11-29-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
View ArticleTop 10 Automotive-Classifieds Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleHalf of Businesses Won’t Meet Q4 Targets
More than half of corporate employees in the US say their company’s sales will be less than expected in Q4 2008, pointing to evidence that the current recession is deeper and more painful than the 2001...
View ArticleBan on Fast-Food Ads Would Cut Childhood Obesity 18%
A US ban on fast-food advertisements during children’s programming would reduce the number of overweight children (age 3-11) in America by 18%, and would lower the number of overweight adolescents (age...
View ArticleBusiness, Leisure Travel Heading South
Nearly half (53%) of American business travelers who planned to travel through the remainder of 2008 say their travel plans have been somehow affected by the bad economy, and 21% of leisure travelers...
View ArticleNearly All US Teens, 53% of Adults Play Video Games
Nearly all American teens (97%), and more than half of adults age 18+ (53%) say they play video games, and about one-in-five adults (21%) plays video games every day or almost every day, according to...
View ArticleTop 10 US Online Video Properties – October 2008
For site rankings by number of videos viewed (rather than number of viewers), see related story and table: “Top 10 Online Video Sites: YouTube Dominates, Hulu on Ascent.” Note: Rankings based on video...
View ArticleTop 10 Marketing-Related Business Websites – November 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
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